How It All Started at Polish Dreamin’
During one of the local Salesforce events in Poland, our Editor-in-Chief Dorian was impressed with a Sliced Bread: Seamless Data Processing for Salesforce app demo which helps Salesforce teams with bulk data management and data migration issues in Salesforce. After a conversation with Martijn Schwärzer, CEO of the company, he clearly understood the challenges that the company struggled with: an amazing product, which clearly relieves the pain of Salesforce admins, but only people attending the conference know about it. After a chat, and a few more chats later, we decided to start our collaboration and show the Salesforce world that there is an App that could make your Data management efficient and as easy as counting one-two-three;)
I met this product unexpectedly at a Salesforce event and was immediately impressed. It simplifies data management in Salesforce in a way I hadn’t seen before. After learning more about it, I knew it was a must-have for Salesforce admins and developers.
Dorian Sabitov
SFApps.info Editor in Chief & Certified Salesforce Developer
I met this product unexpectedly at a Salesforce event and was immediately impressed. It simplifies data management in Salesforce in a way I hadn’t seen before. After learning more about it, I knew it was a must-have for Salesforce admins and developers.
Dorian Sabitov
SFApps.info Editor in Chief & Certified Salesforce Developer
Client’s Product in a Nutshell
A few words about our client, Sliced Bread ETL, a native Salesforce app that facilitates bulk data management: from export/import to complex automations with large datasets.
Sliced Bread ETL Top Features
Advanced Data Import
Data import from Excel, CSV, JSON, or NDJSON with robust compatibility for Salesforce records.
Automatic Data Cleansing
Data validation and cleaning with built-in rules before loading into Salesforce, eliminating typos and broken records.
Relationship Preservation
Data import across multiple objects while preserving parent-child relationships: perfect for Accounts, Contacts, Opportunities, and more.
Fast Data Export
Multi-format data export (Excel, CSV, or XML) for instant team sharing in a matter of clicks.
Large Jobs Handling
Seamless data procession for volumes ranging from thousands to millions of records, maintaining speed and stability.
Built for Admins
No dev skills needed. The drag-and-drop interface is simple, clean, and made for everyday users.
Safe and Compliant
All changes are tracked and logged.
Common Use Cases
Data imports and cleanups
System migrations
Weekly or daily syncs
Fixing duplicates
Keeping Salesforce organized
Key Facts about Our Client’s Team
A small company
launched by Salesforce
enthusiasts
No large in-house
marketing team
Salesforce app listed on AppExchange
since August 2022
First clients were acquired
through word-of-mouth and event marketing channels
Challenges
Understanding the app's value but struggling to communicate it effectively
No online brand awareness, meaning potential customers couldn’t find the app
Lack of reviews or customer feedback, reducing credibility
No in-house marketing resources to execute a brand awareness campaign
Marketing Goals
Build brand awareness for the new Salesforce app specifically inside the Salesforce community.
Get publications on Salesforce-related portals for developers within the relevant context
Scope of Work
We started our cooperation by deeply analyzing the client’s product and services, and developing a custom proposal, based on the client’s current needs and key marketing goal set.
Keyword research and development of a content plan with topics and target keywords.
Writing how-to articles related to a specific problem the app is solving in Salesforce.
Further publications on the niche Salesforce-related resources and SFApps.info portal.
Additional promotion of all publications on popular blogging platforms like Medium, Hashnode.com, Dev.to, and others.
Series of posts promoting the articles on LinkedIn by a Top Salesforce Influencer with 7+k followers.
Creation of company profiles on top review-based product websites like G2 and ProductHunt.
What We Achieved in Just 4 Months
While we approach each business with a custom mix of possible content deliverables, most common types of services we offer include the following:
3 thought leadership articles were published on well-known Salesforce portals.
4 use-case-based articles generated new types of leads to the app, since it was positioned from a new angle: an app solving very specific problems.
Step-by-step review of the app with answers to popular FAQs was published on SFApps.info and allowed the client to use it as a reference during Sales calls.
The company appeared on dozens of popular product and dev-related websites, including a product launch on ProductHunt.
Referrals from active discussions on LinkedIn (where the solution was actively recommended as a replacement to deprecated apps) requested a free trial.
The app provider significantly improved their authority in search results by main brand name.
Noticeable change in demand by brand name and name of the app.
