Energy Aspects
The leading independent data & intelligence company specialising in global energy markets
Connect with This Employer:About the Company
A global leader serving world-class clients across the energy and financial sectors. This organization fosters a high-performance, inclusive culture where innovation, collaboration, and continuous learning are central. The diverse, multicultural team thrives in a dynamic and collegial environment, supported by strategically located offices and an array of employee-led social initiatives promoting wellness and work-life balance.
About the Role
The Marketing Operations Manager will play a pivotal role in driving demand generation, optimizing campaigns, and improving lead conversion. This position requires a forward-thinking expert in marketing automation, analytics, and process management to enhance marketing effectiveness and alignment with sales through AI-driven technology. The ideal candidate brings deep technical know-how and a passion for leveraging data and automation to deliver measurable business outcomes.
Key Responsibilities
Marketing Technology & Automation
- Oversee the marketing technology stack, ensuring seamless integration and AI-enhanced efficiency
- Design and manage marketing automation workflows, lead nurturing programs, and segmentation strategies
- Evaluate and implement new tools to improve performance and operational scalability
- Align marketing technology roadmap with business goals in collaboration with IT, sales, and finance
Lead and Contact Management
- Manage lead scoring, routing, and assignment processes
- Enhance lead handoff and conversion rates through close collaboration with the sales team
Data Management & Analytics
- Maintain data accuracy across marketing systems using enrichment and cleansing tools
- Develop dashboards and reports to track KPIs and provide actionable insights
- Analyze performance by channel and source to optimize campaigns
Process & Project Management
- Identify operational inefficiencies and implement improvements
- Lead cross-functional initiatives and document SOPs for marketing processes
- Train marketing team on automation platforms and best practices
Compliance & Governance
- Ensure adherence to GDPR and data privacy standards
- Conduct regular system audits and enforce governance policies
Cross-functional Collaboration
- Partner with product, sales, IT, and research teams to align operations with strategic goals
- Share regular performance updates and cultivate a culture of innovation and continuous improvement
Required Skills & Experience
- 5+ years of experience in marketing operations or automation
- Expertise in platforms such as Pardot or HubSpot and CRM systems like Salesforce
- Strong analytical skills with proficiency in tools like Google Analytics, Tableau, Looker Studio, and Excel
- Advanced data management and segmentation capabilities
- Proven ability to design and execute lead nurturing journeys
- Excellent communication and stakeholder engagement skills
- Familiarity with A/B testing and campaign performance evaluation
- Strategic understanding of AI integration in marketing functions
Preferred Qualifications
- Interest or background in energy, commodities, or financial markets
- Experience developing training for marketing technology users
- Continuous learner with a proactive approach to exploring emerging tools and trends