Lowe's Companies, Inc.
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Connect with This Employer:About the Company
Lowe’s Companies, Inc. is a leading home improvement retailer, serving millions of customers weekly across over 1,700 stores in the U.S. The company generated over $83 billion in sales for fiscal year 2024 and employs around 300,000 associates. Based in Mooresville, N.C., Lowe’s is committed to community-focused programs in areas such as affordable housing, disaster relief, and developing skilled trade experts.
About the Role
The Salesforce Media Cloud Business Administrator will manage and enhance the Salesforce Media Cloud platform to support the order-to-cash process for Lowe’s Media Network. This role is key in ensuring the CRM system operates efficiently, maintains data integrity, and encourages user adoption while contributing to revenue growth. The administrator will collaborate with cross-functional teams and be responsible for user support, system customization, and integration with sales tools to improve business workflows.
Key Responsibilities
- System Customization & Maintenance: Maintain and customize Salesforce Media Cloud workflows, including page layouts, fields, and validation rules to match business needs.
- Cross-functional Collaboration: Work closely with Client Services, Ad Operations, Product, and Tech teams to align platform capabilities with business goals.
- User & Data Management: Oversee user roles, permissions, and licenses within Salesforce Media Cloud, ensuring secure access. Regularly audit and deduplicate data to maintain system accuracy and reliability.
- Sales Support & Optimization: Provide day-to-day support to sales teams, troubleshooting issues, and implementing improvements for enhanced platform usage.
- Reporting & Dashboards: Develop and maintain reports and dashboards to monitor sales performance, forecast, and offer actionable insights.
- Pipeline Management: Manage account tiering, channels, and business units to ensure alignment with revenue and process goals.
- Training & Documentation: Train new users on Salesforce Media Cloud best practices and create documentation to ensure adoption.
- Process Improvement: Collaborate with leadership teams to improve order-to-cash processes and integrate automation and third-party systems for efficiency.
- Performance Monitoring: Track platform performance and suggest improvements based on user feedback and system metrics.
- Project Management: Lead the justification and management of Salesforce CRM projects, including updates, new features, and integrations.
- Vendor Liaison: Act as the point of contact with Salesforce support and external consultants to ensure effective issue resolution and system updates.
Qualifications
- Education: Bachelor’s Degree in Business, Information Systems, Marketing, or a related field
- Experience: 7+ years of experience in general advertising, with 5-7 years supporting digital media sales teams
- Industry Experience: 2-4 years in retail media and working with Salesforce Media Cloud or similar CRM/OMS platforms