Sobeys
Connect with This Employer:About the Company
Sobeys Inc. is a leading Canadian grocery retailer, offering food shopping solutions across the country with over 1,500 stores and retail banners like Sobeys, Safeway, IGA, and more. With over 134,000 employees, Sobeys strives to innovate in the food industry, focusing on sustainability and exceptional customer service.
About the Role
Sobeys Inc. is looking for a Salesforce Marketing Cloud Developer to join the Voilà loyalty marketing team. This role focuses on enhancing and developing customer journeys, automations, and personalized campaigns using Salesforce Marketing Cloud. You’ll work on data integrations, personalization strategies, and dynamic content solutions, contributing to customer experience improvements across multiple channels.
Key Responsibilities
- Lead technical development and deployment of personalized campaigns and customer journeys in Salesforce Marketing Cloud.
- Configure and maintain Data Cloud integrations, ensuring smooth data flow into SFMC and MCP.
- Implement real-time personalization using Marketing Cloud Personalization tools.
- Build SQL queries, AMPscript, and automation tools for campaign targeting, segmentation, and dynamic content.
- Collaborate with cross-functional teams (marketing, data, creative) to align data activation with business goals.
- Translate marketing requirements into technical implementation plans.
Required Skills and Qualifications
- 2+ years of hands-on experience in Salesforce Marketing Cloud, ideally with SFMC certification.
- Strong expertise in Journey Builder, AMPscript, Email Studio, and automation tools.
- Familiarity with Salesforce Data Cloud and proficiency in Marketing Cloud Personalization.
- 2-5 years of experience in CRM, customer retention, or email marketing.
- Expertise in email marketing metrics (CTR, open rates, deliverability).
- Proficient in HTML, CSS, and email testing tools (e.g., Litmus).
- Experience with data analysis tools such as Google Analytics 4, Datorama, or Tableau.
- Strong project management skills with proven collaboration across teams.
Why Join Sobeys?
- Competitive salary and benefits package, including health and dental coverage, life insurance, and more.
- Generous employee discounts and in-store benefits.
- Access to virtual healthcare and family support programs.
- Professional growth opportunities through learning and development resources.
- Parental leave top-up and paid vacation.
- Hybrid work model (3 days in the office per week).