Specific PR Campaign for Breadwinner
How we gained additional exposure for our client just a week before Dreamforce '25
A Story Behind the PR Occasion
With Dreamforce only days away, Breadwinner’s Team did insightful research over the AgentExchange marketplace and noticed that in October’25 it reached the threshold of 100 apps, with Breadwinner as a solution provider contributing a significant number of Salesforce apps to reach this threshold (they had 4 apps listed at that time), which sounded like an interesting PR occasion for Breadwinner Marketing Team.
Our Cooperation with Breadwinner
With initial conversations starting in April’25 and after a live meeting on London’s Calling in June’25, SFApps Team started cooperating with Breadwinner in the area of content marketing services in July’25. Thanks to a proactive approach and a deep understanding of SEO, this cooperation quickly grew into a real partnership: the client felt safe to ask for the opinion of SFApps’ Team on any marketing-related question, send a quick request for change, or suggest their own idea, since he knew that the team would attend to it thoughtfully and properly.
Key Challenges Company Faced
On the evening of October 7th, Anthony, Breadwinner Marketing Director, reached out to the SFApps Team with a request for “some help” and the Team quickly hopped on a call intrigued by the idea. Breadwinner shared a concise press release and key stats they already had by hand.
Position Breadwinner as a major player and contributor to the AgentExchange scene within the Salesforce community by Dreamforce ’25.
Headlines should go live before the weekend, October 11th
So the SFApps Team accepted the challenge, and the countdown of 3 working days for the whole PR campaign began.
“The deadline sounded challenging from the very start, but we genuinely believed in the value of the client’s stats – since we track the progress of the AgentExchange marketplace monthly, we were totally on the same page with the client that it may be an excellent PR occasion. And the success of every PR campaign lies in the strength of the main message”
Kateryna Boiko,
SFApps Marketing Manager
Apps Which Made the Difference on AgentExchange
While we indeed had a draft of the press release, including a quote from Breadwinner’s Co-Founder, we understood that to gain the attention of the Salesforce community, we needed to do a deep and stats-rich research over the AgentExchange marketplace. So we reviewed the materials, verified the milestone with our own research, and added context about AgentExchange growth. We shaped the story around why this matters now for admins, partners, and ISVs. Our distribution plan focused on Salesforce portals, respected authors’ social profiles, newsletters, and a concise announcement they could cite in conversations.
Apps Which Made the Difference on AgentExchange
Breadwinner for NetSuite Agentforce
The app which seamlessly connects Salesforce with NetSuite to synchronize customers, invoices, and payments for unified financial visibility within Agentforce.
Breadwinner for QuickBooks Agentforce
The solution which integrates Salesforce and QuickBooks to automate invoicing, payment tracking, and revenue insights directly in Agentforce.
Breadwinner for Xero Agentforce
The app which enables real-time synchronization between Salesforce and Xero, giving Agentforce users accurate financial and customer data in one platform.
Breadwinner Payments Agentforce
A secure connector that links Salesforce with Stripe, Square, and Braintree, enabling Agentforce users to manage and view all payment activity directly inside Salesforce.
Scope of Work
To maximize reach and credibility, the campaign combined data research, storytelling, content creation, and targeted distribution.
Research & Data Validation
- Verified AgentExchange milestone
- Analyzed marketplace dynamics (apps, publishers, categories)
- Prepared unique data insights for the PR story
Story & Assets Creation
- Developed main narrative angle
- Refined press-release based on data
- Created messaging, charts & data points
Targeted Distribution
- Built list of Salesforce platforms & editors
- Pitched content using data-driven angle
- Secured placements
Social & Follow-Up
- Wrote LinkedIn/X posts
- Engaged audiences & replied in threads
- Published additional articles after sprint
The Team Behind the Project
To meet the tight deadline, the whole SFApps Team had to participate in this campaign. To gain fast results, such talents were involved:
Marketing Manager
SEO Specialist
Salesforce Technical Author
Communications Manager
Outreach Specialist
Editor-in-Chief
Salesforce Technical Author
7 people in total from the SFApps side to make this project happen on time and with the right results.
Results Received
Key Results of PR Campaign
with direct mentions of Breadwinner’s contribution to AgentExchange reaching 100+ apps.
9 external publications on Salesforce-related resources in total: 7 articles released during the campaign and 2 more afterward.
92 newsletters were distributed to the Salesforce community, generating high open and click rates.
Social reach across LinkedIn and X: campaign posts received strong engagement from Salesforce professionals and partners, extending visibility well beyond owned channels.
Organic reposts and mentions by other authors and community voices discussing AgentExchange milestones.
Main Impact
Breadwinner arrived at Dreamforce with validated stats, media links, and community buzz that strengthened their position in partner discussions and brand visibility on AgentExchange.
Anthony Wong,
Breadwinner Marketing Director
The research and LinkedIn campaign were great. Thank you so much, especially on such short notice!”
Ready to Share Your Salesforce Story?
If you have powerful data, new research, or a product milestone to announce, we can help you make it visible across the Salesforce ecosystem.
Our team specializes in fast-turnaround PR campaigns for Salesforce ISVs and partners, from data verification and content creation to outreach, publishing, and community engagement. Whether you want to highlight your app’s impact, share new insights, or gain attention before a major event, we’ll ensure your message reaches the right audience.
Our team specializes in fast-turnaround PR campaigns for Salesforce ISVs and partners, from data verification and content creation to outreach, publishing, and community engagement. Whether you want to highlight your app’s impact, share new insights, or gain attention before a major event, we’ll ensure your message reaches the right audience.
Let’s turn it into a story the Salesforce community will actually read.
Contact us to discuss your PR campaign.