Salesforce events provide invaluable opportunities to stay on top of CRM trends, develop skills, and network with industry experts. In Brazil, the 2025 calendar features major gatherings such as the Agentforce Tour — evolved from the historic Salesforce World Tour Brazil — alongside vibrant Trailblazer Community Meetups across the country.
These events are perfect for CRM professionals, developers, and businesses looking to harness the full power of Salesforce innovation.
Types of Salesforce Events in Brazil
Brazil’s Salesforce event calendar for 2025 brings a dynamic mix of large-scale conferences and community-driven gatherings, designed to serve the diverse needs of CRM professionals, business leaders, and tech innovators:
- Agentforce Tour Florianópolis and Fortaleza:Known in past years as Salesforce World Tour Sao Paulo, the Agentforce Tour is Brazil’s flagship Salesforce event series. In 2025, it expands to two vibrant locations, Florianópolis and Fortaleza, bringing together CRM professionals for innovation showcases, AI insights, and networking opportunities. Each edition gathers hundreds of attendees and is organized annually.
- Trailblazer Community Meetups: Local community meetups held monthly, quarterly, or bi-monthly in cities like São Paulo, Curitiba, Brasília, and Rio de Janeiro. These smaller, peer-driven events typically welcome 30–100 participants and focus on knowledge sharing, real-world Salesforce use cases, and professional networking.
Agentforce Tour Florianópolis 2025
Agentforce Tour Florianópolis kicks off the Salesforce event season in Brazil. Attendees will enjoy a day packed with inspirational keynotes, CRM innovation sessions, practical workshops on AI and data strategies, and live demos showcasing Salesforce’s latest technologies.
- Date: April 1, 2025
- Location: Florianópolis, Brazil
- Cost: Free (registration required)
- Event Link: Agentforce Tour Florianópolis 2025
Agentforce Tour Fortaleza 2025
Following the Florianópolis edition, the Agentforce Tour moves to Fortaleza. This event offers deep-dive sessions on Salesforce’s evolving ecosystem, hands-on workshops, expert panels, and abundant opportunities for professional networking and collaboration.
- Date: April 8, 2025
- Location: Fortaleza, Brazil
- Cost: Free (registration required)
- Event Link: Agentforce Tour Fortaleza 2025
Dreamforce 2025 – Join from Brazil Online
While Salesforce events like the Agentforce Tour bring innovation directly to Brazil, Dreamforce remains the company’s flagship global gathering. In 2025, professionals from Brazil can join the event online to access visionary announcements, global success stories, and strategic sessions that shape the future of Salesforce and AI-driven CRM. Participating virtually allows Brazilian attendees to gain an international perspective while staying connected to the evolving Salesforce ecosystem without leaving their country.
- Date: October 14–16, 2025
- Location: Online
- Cost: From $999 (early bird pricing available)
- Event Link: Dreamforce 2025
Trailblazer Community Meetups in Brazil 2025
TrIn Brazil, Trailblazer Community Meetups offer a unique space for Salesforce users to learn, share, and connect in a friendly, peer-driven setting. These events are organized on a monthly, bi-monthly, or quarterly basis, depending on the community. Attendance usually ranges from 30 to 100 participants, creating a perfect environment for exchanging practical knowledge, discovering new platform features, and expanding professional networks. Sessions often include community-led talks, practical tips, open discussions, and opportunities for informal networking.
- Dates: Vary by group (check each group’s calendar)
- Location: Innovation hubs, coworking spaces, or online formats
- Cost: Free
- Event Link: Find a Trailblazer Community Group in Brazil
Local Salesforce leaders and volunteers coordinate each meetup to match the needs of their community, covering topics like Data Cloud integrations, certification preparation, platform best practices, and inspiring professional journeys. Whether you’re just starting with Salesforce or looking to level up your skills, these events provide valuable insights and connections — and best of all, they are free and open to everyone.
Pro tip:
According to Trailblazer Community insights, 93% of members discover new tools through local groups, and 80% say peer collaboration helps them work more effectively.
Here’s an overview of active Brazilian Trailblazer Community Groups in 2025:
| City/Group | Frequency | Description | Event Link |
| Salesforce User Group Curitiba | Monthly | Sessions in Curitiba focused on Agentforce, Prompt Builder, and Data Cloud, offering practical learning experiences for Salesforce professionals. | Curitiba Group |
| Salesforce User Group Sao Paulo | Bi-monthly | Online events from Sao Paulo providing career guidance, mentorship, and insights into growing within the Salesforce ecosystem. | São Paulo Group |
| Salesforce User Group Rio de Janeiro | Monthly | Meetups in Rio de Janeiro dedicated to career development advice and best practices for leveraging Salesforce solutions. | Rio de Janeiro Group |
| Salesforce User Group Distrito Federal | Quarterly | Events in Brasília highlighting Salesforce Data Cloud capabilities, Mulesoft integrations, and platform innovation strategies. | Distrito Federal Group |
Insight:
Beyond Latin America, Salesforce professionals can also explore global events like Salesforce Connections 2025, held June 11–12 in Chicago and online, focused on AI and marketing innovation.Additionally, the Chicago World Tour Salesforce offers another opportunity to connect with the North American Salesforce community and discover the latest CRM trends.
Conclusion: Why Attend Salesforce Events in Brazil in 2025?
Attending Salesforce events Brazil in 2025 is an outstanding way to stay informed, sharpen your skills, and grow your professional network. Whether you’re joining the Agentforce Tour in Florianópolis or Fortaleza, or engaging with local user groups, these events offer practical insights and valuable connections.
Moreover, Trailblazer Community Meetups across cities like São Paulo, Curitiba, and Brasília enable Salesforce enthusiasts to build long-term professional relationships, exchange expertise, and stay connected to the evolving Salesforce ecosystem.
Additionally, Dreamforce 2025 offers Brazilian professionals the opportunity to participate virtually, accessing exclusive AI innovations, CRM strategy sessions, and keynote speeches from the world’s top industry leaders — all without leaving Brazil.
For even more networking opportunities across Latin America, Mexico Dreamin offers an excellent chance to connect with Salesforce peers from the region.
Svitlana is a Communications Manager with extensive experience in outreach and content strategy. She has developed a strong ability to create high-quality, engaging materials that inform and connect professionals. Her expertise lies in creating content that drives engagement and strengthens brand presence within the Salesforce ecosystem. What started as a deep interest in Salesforce later transformed into a passion at SFApps.info where she uses her skills to provide valuable insights to the community. At SFApps.info, she manages communications, ensuring the platform remains a go-to source for industry updates, expert perspectives, and career opportunities. Always full of ideas, she looks for new ways to engage the audience and create valuable connections.
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