Salesforce Partner in Spain: Complete Guide to Choosing the Best Partner

Finding the right Salesforce partner in Spain can define whether your CRM investment truly delivers long-term value. From implementation and integration to ongoing support, the right consulting team ensures your system is scalable, compliant, and aligned with your business strategy.

This guide explains the Spanish Salesforce ecosystem, criteria for evaluating local partners, the top firms headquartered in Spain, key red flags to avoid, and common FAQs for companies starting their Salesforce journey.

Overview of the Salesforce Market in Spain

Spain’s Salesforce market has grown rapidly in recent years as both large enterprises and mid-sized organizations adopt CRM and automation platforms to improve digital sales, service, and customer engagement.

According to Salesforce AppExchange, more than 300 consulting partners currently serve the Spanish market. Many are concentrated in Madrid, Barcelona, and Valencia, where technology clusters and multinational headquarters dominate the local economy. Spain’s ecosystem also includes hundreds of certified developers, administrators, and architects, supporting clients across retail, tourism, energy, telecom, and financial services sectors.

Spain stands out in the region. For example, the neighboring Portugal has around 165 Salesforce consulting partners, which is almost half the number found in Spain. This gives businesses in Spain a wider choice of partners, skills, and pricing models for Salesforce projects.

In Europe, Spain ranks among the top five countries in terms of Salesforce-certified talent. Thousands of certified professionals, from administrators and consultants to every kind of Salesforce developer Spain, are based here. The majority work in major urban centers or for nearshore European delivery hubs that support EMEA clients.

The AppExchange marketplace lists over 7000 apps accessible to Spanish customers, covering every major need, from marketing automation and analytics to e-commerce and ERP integration. This has helped local partners expand into full-service Salesforce development services Spain companies rely on for end-to-end transformation.

Altogether, Spain’s Salesforce ecosystem blends local knowledge with international expertise, driven by both native Spanish consultancies and global firms with strong regional offices.

Criteria for Choosing the Best Salesforce Partner in Spain

Selecting the best Salesforce consulting partner in Spain requires balancing local experience, certification depth, and technical capability. Whether your business is based in Madrid, Barcelona, or elsewhere in the Iberian market, these criteria will help you choose the right partner.

• Verified Partner Credentials: Start with AppExchange. Use the “Salesforce Find a Partner Spain” filter to locate official partners, then check their partner tier (Summit, Crest, Ridge). Verify the number of certified professionals (developers, administrators, and consultants). A legitimate Salesforce partner in Spain will always have visible credentials and verified projects on its AppExchange profile.

• Local Presence and Bilingual Delivery: Spain’s diverse market makes language and accessibility important. A partner Salesforce Madrid or partner Salesforce Barcelona with bilingual teams can better support local clients and international rollouts. Local presence also helps with workshops, data compliance reviews, and faster project turnarounds.

• Technical Scope and Multi-Cloud Capability: The best Salesforce consulting partners in Spain are full-service providers. They deliver implementation, customization, and integration under one roof, spanning Sales, Service, Experience, Marketing, and Commerce Clouds. Also check if they provide Salesforce integration services in Spain for ERP, marketing automation, or external databases.

• Industry and Regional Experience: Spain’s leading Salesforce consultancies often specialize by vertical. Firms with experience in financial services, retail, energy, manufacturing, or travel can anticipate regulatory and operational challenges better. For example, a Salesforce consulting Barcelona team may focus on retail or tourism, while partners Salesforce Madrid often specialize in enterprise and telecom clients.

• Transparent Proposals and Costing: Ask for a clear proposal with deliverables, milestones, and risk management plans. Avoid firms offering “hourly blocks” without defined outcomes. Transparent pricing is key to comparing Salesforce development services from Spain providers effectively.

• Integration and Data Management: Salesforce success depends on good data architecture. Confirm whether your partner supports Salesforce systems Spain that connect seamlessly to SAP, Oracle, HubSpot, or Dynamics. Check how they handle APIs, middleware, and real-time synchronization.

• Ongoing Admin and Support Services: A reliable Salesforce partner in Spain offers post-go-live maintenance. Look for companies providing admin, monitoring, and upgrade management to keep your CRM secure and aligned with quarterly Salesforce releases.

• Cultural Fit and Communication Style: Projects run smoother when your consulting partner matches your communication culture. Spanish consultancies are known for agility and client closeness; use discovery meetings to test how well they listen, adapt, and collaborate.

Top 10 Salesforce Partners in Spain

Here are 10 top Salesforce partners in Spain that help companies with setup, integration, and support. All are based in Spain and have certified Salesforce experts.

S4G Consulting

Headquarters: Madrid, Spain
Founded in: 2008
Salesforce Partner: Yes
Apps on AppExchange: None listed
Number of Employees on LinkedIn: 50-200
Number of Certified Salesforce Specialists: 136
Company’s description: S4G Consulting is a leading Salesforce consulting and development company based in Madrid, Spain. The firm delivers end-to-end Salesforce services, including implementation, integration, and managed support across Sales, Service, Marketing, and Commerce Clouds. S4G helps organizations in finance, retail, and manufacturing improve customer engagement and business performance through tailored CRM solutions.

Cloud Coachers

Headquarters: Madrid, Spain
Founded in: 2015
Salesforce Partner: Yes
Apps on AppExchange: None listed
Number of Employees on LinkedIn: 10-50
Number of Certified Salesforce Specialists: 86
Company’s description: Cloud Coachers is a Madrid-based Salesforce consulting and development company that helps organizations implement, customize, and optimize Salesforce solutions across multiple Clouds. The firm focuses on Sales, Service, and Experience Cloud projects, offering consulting, integration, and managed services tailored to client needs. With a team of more than 80 certified Salesforce specialists, Cloud Coachers supports businesses in sectors such as education, retail, and technology.

Omega CRM

Headquarters: Madrid, Spain
Founded in: 2002
Salesforce Partner: Yes
Apps on AppExchange: 3 listed apps
Number of Employees on LinkedIn: 500-1000
Number of Certified Salesforce Specialists: 508
Company’s description: Omega CRM is one of Spain’s leading Salesforce consulting and development companies, headquartered in Madrid. The firm delivers large-scale CRM implementations, integrations, and managed services across Sales, Service, Marketing, and Experience Clouds. Omega CRM works with clients in banking, energy, healthcare, and public sectors, helping them improve customer engagement, automate operations, and ensure data-driven decision-making. 

AYESA

Headquarters: Sevilla, Spain
Founded in: 1966
Salesforce Partner: Yes
Apps on AppExchange: None listed
Number of Employees on LinkedIn: More than 10000
Number of Certified Salesforce Specialists: 215
Company’s description: AYESA is a global technology and engineering company headquartered in Sevilla, Spain, with a strong Salesforce consulting and development practice. The firm provides enterprise-level Salesforce implementations, custom development, and system integration services across Sales, Service, and Marketing Clouds. AYESA supports clients in public administration, utilities, transportation, and finance sectors. 

Minsait

Headquarters: Alcobendas, Spain
Founded in: 1993
Salesforce Partner: Yes
Apps on AppExchange: 1 listed app
Number of Employees on LinkedIn: More than 10000
Number of Certified Salesforce Specialists: 182
Company’s description: Minsait is a leading provider of digital transformation and Salesforce consulting services. The firm delivers large-scale Salesforce implementations, integrations, and managed solutions across Sales, Service, and Marketing Clouds. Minsait helps enterprises in banking, energy, telecommunications, and public administration optimize customer engagement and business performance.

izertis

Headquarters: Gijon, Spain
Founded in: 1996
Salesforce Partner: Yes
Apps on AppExchange: None listed
Number of Employees on LinkedIn: 1000-5000
Number of Certified Salesforce Specialists: 96
Company’s description: izertis is a Spanish digital transformation and Salesforce consulting company. The firm provides Salesforce implementation, integration, and managed services across Sales, Service, and Marketing Clouds. With nearly 100 certified Salesforce specialists, Izertis supports clients in banking, insurance, healthcare, and public sectors, helping them modernize operations and enhance customer experience. 

STRATESYS

Headquarters: Madrid, Spain
Founded in: 1997
Salesforce Partner: Yes
Apps on AppExchange: None listed
Number of Employees on LinkedIn: 1000-5000
Number of Certified Salesforce Specialists: 56
Company’s description: STRATESYS is a Madrid-based technology consulting and Salesforce development company specializing in digital transformation and multi-cloud integration. The firm delivers Salesforce implementation, customization, and managed services across Sales, Service, and Marketing Clouds. STRATESYS helps enterprises in manufacturing, utilities, and financial services modernize processes and enhance customer engagement. 

NTS Seidor

Headquarters: Bilbao, Spain
Founded in: 2002
Salesforce Partner: Yes
Apps on AppExchange: 1 listed app
Number of Employees on LinkedIn: 5000-10000
Number of Certified Salesforce Specialists: 161
Company’s description: NTS Seidor is a leading Salesforce consulting and development company based in Bilbao, Spain, and part of the Seidor Group. The firm delivers large-scale Salesforce implementations, integrations, and managed services across Sales, Service, Marketing, and Commerce Clouds. NTS Seidor supports enterprise clients in retail, manufacturing, finance, and the public sector. 

LeadClic

Headquarters: Madrid, Spain
Founded in: 2009
Salesforce Partner: Yes
Apps on AppExchange: None listed
Number of Employees on LinkedIn: 50-200
Number of Certified Salesforce Specialists: 87
Company’s description: LeadClic is a Madrid-based Salesforce consulting and development company specializing in CRM implementation, marketing automation, and customer experience solutions. The firm delivers full Salesforce services across Sales, Service, and Marketing Clouds, helping businesses improve lead management, campaign performance, and customer engagement. LeadClic supports clients in sectors such as finance, education, and retail. 

VASS

Headquarters: Madrid, Spain
Founded in: 1999
Salesforce Partner: Yes
Apps on AppExchange: None listed
Number of Employees on LinkedIn: 1000-5000
Number of Certified Salesforce Specialists: 498
Company’s description: VASS is a leading digital solutions and Salesforce consulting company headquartered in Madrid, Spain. The firm provides large-scale Salesforce implementations, integrations, and managed services across Sales, Service, Marketing, and Commerce Clouds. VASS supports enterprise clients in banking, telecommunications, energy, and public administration sectors. 

Top Salesforce Consulting Services in Spain with Popular AppExchange Apps

Salesforce consulting companies in Spain stand out by not only delivering CRM implementation and support, but also by publishing their own apps on AppExchange, proving real technical depth and the ability to build scalable, reusable solutions.

Axy7

Headquarters: Madrid, Spain
Founded in: 2018
Top App on AppExchange: Automated Currency Updater PRO
Company’s description: Axy7 builds finance-focused Salesforce applications. Their Automated Currency Updater PRO app automatically pulls exchange rates into Salesforce, helping finance and operations teams eliminate manual currency updates.

Wattyo

Headquarters: Madrid, Spain
Founded in: 2023
Top App on AppExchange: Wattyo
Company’s description: Wattyo provides event and QR-based automation solutions on Salesforce. Their app allows users to trigger Salesforce processes based on physical interactions such as QR scans, simplifying data capture and workflow automation.

Systemyc Business Solutions S.L.

Headquarters: Madrid, Spain
Founded in: 2016
Top App on AppExchange: Refresh Lightning Record Page by Systemyc BS
Company’s description: Systemyc Business Solutions specializes in Salesforce consulting and custom development. Their app helps users refresh Lightning record pages without manual reloads, improving the user experience and saving time.

Adsmurai

Headquarters: Barcelona, Spain
Founded in: 2014
Top App on AppExchange: Adsmurai Marketing Platform for Feeds with Headless Integration for B2C Commerce
Company’s description: Adsmurai connects marketing and e-commerce data with Salesforce. Their app integrates product feeds with B2C Commerce and Advertising platforms, allowing companies to manage digital campaigns more efficiently.

Neurored

Headquarters: Madrid, Spain
Founded in: 2011
Top App on AppExchange: Multi-modal TMS & SCM for Freight Forwarders, Shippers, 3PLs, Ports, & Terminals
Company’s description: Neurored delivers transportation management and supply chain solutions on Salesforce. Their TMS & SCM app provides real-time visibility, freight management, and automation for logistics and global trade operations.

Omega CRM (A Merkle Company)

Headquarters: Madrid, Spain
Founded in: 2011
Top App on AppExchange: Rest Table Component
Company’s description: Omega CRM offers Salesforce consulting and managed services for enterprises. Their Rest Table app enables dynamic data visualization from REST APIs inside Salesforce, simplifying integration and reporting.

Minsait (an Indra company)

Headquarters: Madrid, Spain
Founded in: 1993
Top App on AppExchange: HCM – Data Hydrocarbon Contract Management
Company’s description: Minsait is a large enterprise consulting and digital transformation provider. Their Salesforce AppExchange product supports contract management and data governance for industries with complex regulatory environments.

Possible Red Flags When Choosing a Salesforce Partner in Spain

When evaluating Salesforce partners, watch for these warning signs before signing a contract:

• No official AppExchange listing or visible certifications.
• Minimal or outdated client references.
• Lack of experience in the Spanish market or key industries.
• Over-reliance on offshore subcontractors without local accountability.
• Generic proposals with unclear scope or deliverables.
• Little transparency in pricing or change management.
• No dedicated admin or post-launch support team.
• Weak security practices or unclear data protection processes (especially under GDPR).
• Over-engineering: custom code for features that Salesforce already provides declaratively.
• Limited communication in Spanish or poor alignment with local business hours.

FAQs on Salesforce Partners in Spain

Conclusion

Spain’s Salesforce ecosystem is dynamic, diverse, and rapidly expanding. Whether you’re in Madrid, Barcelona, or elsewhere, there’s a strong base of Salesforce partners Spain ready to support implementation, integration, and ongoing CRM evolution.

When selecting your Salesforce consulting services Spain provider, focus on certified experience, clear communication, and post-launch support. Use the checklist above, verify credentials on AppExchange, and look for firms with a strong local presence.

The best Salesforce partner in Spain won’t just implement software, they’ll help you turn Salesforce into a growth engine that connects sales, marketing, and service across every touchpoint.

Svitlana Chepilko

Svitlana is a Communications Manager with extensive experience in outreach and content strategy. She has developed a strong ability to create high-quality, engaging materials that inform and connect professionals. Her expertise lies in creating content that drives engagement and strengthens brand presence within the Salesforce ecosystem. What started as a deep interest in Salesforce later transformed into a passion at SFApps.info where she uses her skills to provide valuable insights to the community. At SFApps.info, she manages communications, ensuring the platform remains a go-to source for industry updates, expert perspectives, and career opportunities. Always full of ideas, she looks for new ways to engage the audience and create valuable connections.