State of AgentExchange – Semiannual Analysis

From Launch to 100 Public Listings on AppExchange

In six months, AgentExchange grew from launch to a public milestone of 100 listings, reached one week before Dreamforce 2025. The marketplace focuses on Agentforce AI components such as prompts, actions, topics, full agent templates, and Apps with AI that work across Salesforce.

Across this period, listings more than doubled from 55 to 114, and contributions came from 96 unique developers by late September (and actually reached 102 unique developers as of October 8th, 2025). The push over the 100 mark was helped by Breadwinner, a long-time AppExchange publisher that added 4 new solutions in total. Other active contributors include Bullhorn and, of course, Salesforce Labs.

As Stony Grunow, CoFounder of Breadwinner, said:

“AgentExchange is still in its early days, but thanks to the vision and dedication of leaders like Trish Phillips and Amy Gorman, partners like Breadwinner have a platform to innovate and expand what’s possible for Salesforce customers. Our mutual success is tied together — the stronger the partner ecosystem, the stronger Salesforce becomes.” 

AgentExchange sits next to AppExchange, but its focus is different: it offers reusable AI building blocks that help teams speed up sales, service, finance, and analytics work without leaving Salesforce. 

In the next sections, we will use month-by-month stats to show where growth accelerated, where it dipped, and which categories gained the most traction.

What AgentExchange Is and Why This Period Matters

When Salesforce introduced AgentExchange in March 2025, it wasn’t just another marketplace. It was designed to support Agentforce, Salesforce’s framework for creating AI-driven agents that act across Sales Cloud, Service Cloud, and beyond.

Unlike AppExchange, which hosts full applications, AgentExchange focuses on agentic components, the smaller, modular building blocks that power these AI agents. These include:

• Prompts that define how an agent responds to tasks.
• Actions that trigger specific Salesforce or external system updates.
• Topics that help agents understand context or conversation goals.
• Agent templates that bundle all these parts together for reuse.

This new approach makes it easier for admins and developers to add automation directly inside Salesforce without coding new apps. It also means customers can start small, just with one prompt or workflow, and extend it as their needs grow.

Between March and September 2025, AgentExchange moved through three key stages:

1. Launch and experimentation (March–April): partners tested how agentic components could fit real business processes.
2. Refinement and cleanup (May–July): some listings were removed or updated, showing that the marketplace was being curated instead of expanding blindly.
3. Acceleration and maturity (August–September): consistent additions brought the platform to 114 listings and 96 unique developers, just in time for Dreamforce 2025.

Salesforce’s focus on partner-driven AI innovation made this period significant. The company actively encouraged developers to reuse existing capabilities, experiment with native Agentforce tools, and publish functional components rather than prototypes.

If you want a quick look at the starting point, see our AgentExchange March Snapshot and the follow-up AgentExchange April Snapshot. We will build on those numbers here using the March to September 2025 data.

This shift helped AgentExchange evolve from a testing ground into a real part of Salesforce’s AI strategy, a place where customers can find working automation modules, not only ideas.

Growth Timeline With Apps and Developers on AgentExchange

Here is the month-by-month picture based on snapshots. It shows totals, month-over-month change, and how many apps there were per developer.

*Based on the data from AgentExchange from March – September 2025

Quick Reads

• April was the breakout month for both apps and developers, with growth near 46 percent.
• August was a cleanup month with a dip in both apps and developers, followed by a strong rebound in September.
• The ecosystem stayed balanced. Apps per developer hovered around 1.10 to 1.19, which suggests steady capacity rather than a flood of thin listings.

Volatility Check

• If we combine absolute MoM swings for apps and developers, the most active months were April and September, while May was calm.

What This Means

• Large jumps in April and September point to coordinated pushes by partners and curation by Salesforce.
• The August pullback likely reflects pruning, re-tagging, or consolidation rather than loss of interest.
• The rising developer count to 96 by September shows that new publishers kept joining even as curation increased.

Category Shifts at a Glance

Short view of real changes, with a mid-period checkpoint for context.

*Based on the data from AgentExchange from March – September 2025

What Matters, With Quick Notes

• Sales added the most listings and gained share. Small dip in August, then a strong September finish at 47.
• Analytics tripled from 4 to 12, a steady climb with visible mid-year momentum.
• Productivity jumped early to 18 by June, dipped in July, then returned to 18 in September.
• Finance was uneven. Peaked at 12 in July and settled at 11 by September.
• Marketing dipped mid-period, then recovered to 6 in late snapshots.
• Collaboration rose slowly but consistently to 4 by September.
• Customer service held steady most of the period, then ended one lower.
• ERP faded to 0 by September, likely re-tagged or folded into other areas.
• IT-admin appeared in June and held at 1.
• Commerce arrived late and reached 4, a new lane to watch.
• None or uncategorized spiked mid-year, then normalized as listings found better tags.

Apps vs Developers on AgentExchange: Depth of the Ecosystem

Updated view with absolute and percentage change compared to March 2025.

*Based on the data from AgentExchange from March – September 2025

What Stands Out

• Strong expansion over six months: apps up 107 percent, developers up 92 percent vs March.
• August was the only dip for both counts, followed by a sharp September rebound to new highs.
• Growth in publishers tracked closely with growth in listings, which helps with support coverage and updates.

Publisher Concentration Snapshot

• Late September leaders by listing count: Bullhorn 5, Breadwinner 4, Audit9 3, Ortoo 3.
• These four account for 15 of 114 listings, about 13 percent; the rest is a long tail across 96 developers.

Pre-Dreamforce Milestone and the Most Active Partners 

One week before Dreamforce 2025, AgentExchange crossed the 100-listing mark. As of October 8, three publishers tie for the lead with 4 listings each: Breadwinner Integrations Inc., Salesforce Labs, and Bullhorn. Breadwinner and Salesforce Labs grew into the top bracket, while Bullhorn slipped by one since September.

*Based on the data from AgentExchange from March – October 2025

What Has Changed Since September 2025

• New entries (first listing since September 2025, at least +1 app): AMC Technology, Goeting, ZoomInfo, Eightfold AI, Quality Clouds, Vicasso, Mavtron, Cisco Systems, Globebyte, flair.hr, OPRO, Ayara, e2a related actions for Agentforce, Girikon, SERVICE 1 GmbH, Kantata. (16 publishers)
• Listings removed or retagged (now 0, was 1 on September 2025): JustCall, NAO ERP Agentforce, Screen Magic Mobile Media, Vera Solutions, Apizee, Sprout Social, Verato, Validity, Venizum Marketing Technology AB, PK4 Tech. (10 publishers)
• Notable movers: Salesforce Labs +2 apps (to 4), Breadwinner +1 app (to 4), Bullhorn −1 app (to 4), Grazitti −1 app, Propel −1 app, Zenkraft −1 app, SalesWings +1 app.

Why This Matters

• Leadership is broad: the top three hold 4 listings each, not a single dominant player.
• Fresh logos are joining (16 first-time listings), while curation continues (10 single-listing publishers no longer appear as of October 2025).
• Buyers get more choice ahead of Dreamforce, and partners see clear room to stand out with focused, well-documented components.

What This Means for Customers

The AgentExchange catalog of apps is big enough to run real pilots without getting lost. From March to September, listings jumped to 114, and the strongest growth sits in sales, analytics, and productivity.

August showed a short dip from cleanup, then September delivered the widest choice. Use that pattern to time trials and keep shortlists focused.

*Based on the data from AgentExchange from March – September 2025

How to Run a Clean 30-day Pilot

1. Pick one outcome, not three. For example, reduce manual call outcomes or create weekly pipeline summaries.
2. Shortlist 5 listings in the right category, then cut to 2 finalists after a 15-minute demo each.
3. Set one success measure before installation. Examples below.
4. Use a sandbox or a dev org, load a small test dataset, and grant permissions to a pilot group only.
5. Turn on exactly one write action at first, keep the rest read-only.
6. Review results weekly, then decide to scale, iterate, or stop.

When to Start

• June and July snapshots were steady, good for pilots who need fewer surprises.
• September had the widest choice after cleanup, good for side-by-side comparisons.
• Expect occasional re-tags or removals during curation. Plan weekly checks of active listings.

Data and Security Checks Before Install

• Objects and fields the agent reads and writes, including any new fields it creates.
• Permission sets for running the agent and viewing outputs such as summaries or tags.
• Field-level security for sensitive data like revenue or PII.
• Logging and audit: where actions are recorded and how to roll back.
• Rate limits and governor limits if the agent runs scheduled actions.
• De-install path: how to disable prompts, flows, and packages cleanly.

Success Metrics That Actually Prove Value

• Sales: time to update call outcome, email prep time per meeting, and meeting notes created per week.
• Analytics: accuracy of weekly pipeline deltas, time to produce a forecast note, and number of helpful insights per report.
• Finance: invoice status sync accuracy, time to resolve a payment question, and exceptions caught before close.
• Service: first reply quality score, average handle time for common cases, and agent summaries used per day.
• Marketing: campaign brief generation time, approved copy rate, and CTA consistency across assets.

Questions to Ask Vendors

• What records does it update, and how are conflicts handled when two users act at once?
• Can prompts and actions be versioned and moved between sandboxes and production without manual edits?
• What happens during an API outage, and what retry logic is in place?
• How many active customers run this in Sales Cloud, Service Cloud, or Experience Cloud?
• What a typical two-hour configuration looks like and which steps usually cause delays.

What This Means for Partners

AgentExchange more than doubled in six months. Buyers look first at sales, analytics, and productivity. There is still room in newer lanes like commerce, collaboration, and IT-admin.

Where to Focus Efforts

• High demand, higher competition
  Sales: 47 listings, 41.2 percent share. Win with one precise write action on a standard field, short setup, and a clear demo prompt.
• Steady growth, good room
  Analytics: 12 apps, 10.5 percent share. Ship a weekly summary or a delta note that writes to Opportunity or Account. Show one verified accuracy check.
  Productivity with 18 apps, 15.8 percent share. Target list views, reports, and task updates that remove a daily step.
• Emerging lanes
  Commerce 4 apps, Collaboration 4 apps, IT-Admin 1app. Focus on one concrete action, for example, create a follow-up task, set a status, or fill a picklist.
• Uneven categories that still convert
  Finance with 11 apps. Be explicit about status sync, exception handling, and retries.
  Customer service: 4 apps. Aim for first reply improvement or case disposition write-back.

Simple Product Ideas

• Sales: post-call note plus next step, writes to Task and Opportunity.
• Analytics: weekly pipeline change note, writes to a Notes record on Opportunity.
• Finance: invoice status check, reads status, and updates a single picklist on Account.
• Commerce: abandoned cart follow-up, creates a Task with ready text and fills a status field on Lead.

Final Thoughts on AgentExchange and Predictions

AgentExchange grew fast and kept its shape. We started at 55 listings in March, crossed 100 a week before Dreamforce, and landed at 114 by September. Publisher count climbed to 96. Sales led the pack, adding 29 to reach 47. Analytics tripled to 12. Productivity rose to 18 and held. Commerce showed up late and reached 4. August dipped from cleanup, then September snapped back.

AI isn’t the future, it’s already here. Teams that lean into AI save time, cut costs, and get more done. AgentExchange gives you a simple way to find working Agentforce components, plug them into Salesforce, and see results without long projects.

If you are picking tools, keep it simple. Choose one outcome, run a two-week pilot in a sandbox, switch on one write action, and track one metric. Sales, analytics, and productivity now have enough depth to prove value without long setups.

If you are building for this catalog, sharp beats broad. Ship a safe action, add a copy-paste prompt, a short setup video, clear permissions, and an uninstall note. That combination wins trust. With Breadwinner, Salesforce Labs, and Bullhorn each sitting at four listings, there is still room for focused releases to stand out.

My take for the next few months: sales stay strong, analytics keep edging up, and commerce gets a little louder after event season. Expect occasional pruning. A dip often means re-tags, not retreat.

If you’re ready to speed up real work with AI, this is a good time to try Agentforce components and see where they move the needle first.

Dorian Sabitov

Dorian is a 6X Certified Salesforce Developer and Administrator with a start in the IT world as a CRM Admin in 2020. Since diving into Salesforce in 2021 via Trailhead and Focus on Force, he has achieved a Ranger Rank, earned several Superbadges, and bagged certifications including the Salesforce Certified Platform Administrator, Platform App Builder, Platform Foundations and Platform Developer by 2023. In 2024 he also became Salesforce Certified AI Associate and earned Agentforce Specialist Certification in 2025. Dorian is very keen on continuous learning, always looks for fresh ways to improve his knowledge. He enjoys running, boxing, kickboxing and reading diverse kinds of books in his free time.