The Complete Guide to Selecting Salesforce Consultants in the UK

The UK is home to a deep and mature Salesforce ecosystem, and selecting the right partner can make or break your CRM investment. Whether you’re looking for a Salesforce consultant in London or a trusted Salesforce consultant UK-wide, this guide explains how to choose the right partner, what to check, and which firms stand out locally.

Overview of the Salesforce Market in the UK

The UK has one of the largest Salesforce communities in Europe. On Salesforce AppExchange, there are around 780 consulting and implementation partners officially listed as serving the UK market. Together, they employ thousands of certified specialists, including developers, administrators, and solution architects who support clients across every major industry.

The AppExchange also lists over 7000 Salesforce apps available to UK users, covering sales automation, analytics, marketing, e-commerce, and customer support tools. This makes the UK not only a strong base for consulting firms but also an active market for Salesforce product adoption and customization.

Many global Salesforce partners have a major presence in the UK, but there is also a large number of local consultancies and development agencies based in cities like London, Manchester, Birmingham, and Edinburgh. These companies deliver a mix of consulting, customization, and managed services, often combining on-site expertise with remote support.

Overall, the UK Salesforce market is mature and competitive, with certified talent, partner variety, and a growing focus on industry-specific and compliance-ready solutions.

Criteria for Choosing the Best Local Salesforce Consultant

Before you hire a Salesforce consultant in the UK, use this detailed checklist – it will help you choose the right Salesforce partner.

• Verified AppExchange presence and partner tier
  Ensure the firm appears on AppExchange with a UK listing, and check their partner level (Silver, Gold, Platinum, or Summit).
• Range of certified specialists
  Check how many Platform Developer I/II, Integration Architect, Marketing Cloud, Commerce Cloud, Admins, etc. They should list these credibly. Also confirm whether your project will include a UK Salesforce architect responsible for design governance and solution scalability.
• Development & integration capability
  Ability to build Apex, Lightning Web Components, APIs, middleware, and ETL jobs. UK firms often integrate with ERP, banking systems, or UK-specific payment gateways.
• Vertical / industry experience
  Experience in financial services, the public sector, retail, e-commerce, or health is a big plus in UK contexts due to regulation and complexity.
• Data compliance, residency & GDPR knowledge
  UK clients demand strict adherence to data protection and lawful cross-border data transfer practices.
• Local presence & accessibility
  Having offices or past work in London, Manchester, or other UK cities helps with workshops, in-person sessions, and trust: many companies even work with a dedicated Salesforce consultant Manchester team for regional delivery.
• Transparent cost and scope definition
  Proposals should include milestones, deliverables, change controls, warranty, and support.
• UK client references & case studies
  Ask for recent projects in the UK, especially ones in your industry.
• Ongoing admin, support, and managed services
  Post-go-live support is crucial: leading Salesforce consultancy service London providers combine technical support with strategic advisory, helping clients continuously refine and expand their Salesforce setup.
• Continuity, documentation & handover planning
  The risk of turnover is real. Ensure the partner has governance, documentation, and team structures to avoid knowledge silos.

Top 10 Salesforce Partner in the UK

Below are ten firms based in or strongly rooted in the UK. Many of these firms operate as a full-scale Salesforce development agency UK businesses rely on for implementation, customization, and managed support.

Pracedo

Headquarters: London, United Kingdom
Founded in: 2010
Salesforce Partner: Yes
Apps on AppExchange: None listed
Number of Employees on LinkedIn: 50-200
Number of Certified Salesforce Specialists: 101
Company’s description: Pracedo is a UK-based Salesforce consulting and development firm specializing in delivering complex, scalable solutions across Sales, Service, Marketing, and Commerce Clouds. Its certified team of 100+ Salesforce experts builds custom applications, integrations, and automations to help clients transform business operations. This London Salesforce consultancy offers full project delivery from architecture and design to deployment and ongoing support, with a focus on maintainability, performance, and alignment to strategic goals.

Cloud Orca

Headquarters: London, United Kingdom
Founded in: 2018
Salesforce Partner: Yes
Apps on AppExchange: 13 listed apps
Number of Employees on LinkedIn: 50-200
Number of Certified Salesforce Specialists: 58
Company’s description: Cloud Orca is a London-based Salesforce consulting and development company that delivers end-to-end CRM implementations, custom development, and integration services. Recognized as a top Salesforce Marketing Cloud agency London companies rely on, it helps brands deliver personalized campaigns. As a leading London Salesforce consultant Cloud Orca also develops and publishes multiple Salesforce apps on AppExchange, offering tailored tools that extend platform functionality for clients across the UK and Europe.

Cloud Odyssey

Headquarters: Bishopsgate, London, United Kingdom
Founded in: 2021
Salesforce Partner: Yes
Apps on AppExchange: 1 listed app
Number of Employees on LinkedIn: 200-500
Number of Certified Salesforce Specialists: 245
Company’s description: Cloud Odyssey is a Salesforce consulting and development company based in London, focused on delivering large-scale digital transformation and multi-cloud implementations. Its certified team of over 200 experts provides end-to-end Salesforce services, including architecture design, integration, automation, and analytics. The firm works across Sales, Service, Experience, and Commerce Clouds, helping clients modernize operations and improve customer experience. The company also collaborates with trusted Salesforce partner Manchester offices to support clients across northern regions.

K2 Partnering Solutions

Headquarters: London, United Kingdom
Founded in: 1997
Salesforce Partner: Yes
Apps on AppExchange: None listed
Number of Employees on LinkedIn: 1000-5000
Number of Certified Salesforce Specialists: 105
Company’s description: K2 Partnering Solutions is a global technology consulting and staffing company with a strong Salesforce practice based in the UK. The firm provides Salesforce consulting, development, and managed services to enterprise clients, helping them implement and scale their CRM systems effectively. With more than 100 certified Salesforce professionals, K2 delivers solutions across Sales, Service, Marketing, and Experience Clouds. Beyond implementation, the company also offers specialist staffing and training services, helping organizations build internal Salesforce capability and maintain long-term success.

Synechron

Headquarters: London, United Kingdom
Founded in: 2020
Salesforce Partner: Yes
Apps on AppExchange: None listed
Number of Employees on LinkedIn: More than 10000
Number of Certified Salesforce Specialists: 176
Company’s description: Synechron is a global digital consulting and technology firm with a strong Salesforce practice in the UK. The company focuses on large-scale Salesforce implementations, integrations, and data-driven transformation projects across industries such as banking, insurance, and financial services. Its team of certified Salesforce specialists provides expertise in Sales, Service, and Marketing Clouds, helping enterprise clients improve automation, customer engagement, and operational efficiency. Synechron’s Salesforce Commerce Cloud consulting London practice helps enterprise retailers and manufacturers modernize their omnichannel sales journeys.

ThirdEye Consulting

Headquarters: London, United Kingdom
Founded in: 2016
Salesforce Partner: Yes
Apps on AppExchange: None listed
Number of Employees on LinkedIn: 50-200
Number of Certified Salesforce Specialists: 70
Company’s description: ThirdEye Consulting is a London-based Salesforce consultancy specializing in end-to-end CRM strategy, implementation, and optimization. As London based Salesforce consultants, they deliver solutions across Sales, Service, Marketing, and Experience Clouds, with a focus on driving measurable business outcomes for clients in finance, media, and technology sectors. Its certified Salesforce experts provide architecture design, integration, and managed support, ensuring each implementation aligns with long-term growth and compliance goals.

Endava

Headquarters: London, United Kingdom
Founded in: 2000
Salesforce Partner: Yes
Apps on AppExchange: None listed
Number of Employees on LinkedIn: More than 10000
Number of Certified Salesforce Specialists: 152
Company’s description: Endava is a global technology and digital transformation company with a strong Salesforce consulting and development practice in the UK. The firm helps enterprises modernize their customer relationship management systems through large-scale Salesforce implementations, integrations, and custom development. Its certified team works across Sales, Service, Marketing, and Experience Clouds, delivering scalable solutions that improve customer engagement and operational efficiency and includes experienced Salesforce developers London businesses depend on for complex customizations.

The Information Lab

Headquarters: London, United Kingdom
Founded in: 2010
Salesforce Partner: Yes
Apps on AppExchange: 3 listed apps
Number of Employees on LinkedIn: 50-200
Number of Certified Salesforce Specialists: 284
Company’s description: The Information Lab is a UK-based data and analytics consultancy with a strong Salesforce practice focused on data integration, analytics, and CRM optimization. The firm helps organizations connect Salesforce with leading BI platforms such as Tableau and MuleSoft to unlock deeper insights and improve decision-making. With more than 280 certified Salesforce specialists, The Information Lab delivers tailored solutions across Sales, Service, and Marketing Clouds. The company is well known for its expertise in data-driven transformation and its commitment to empowering businesses through advanced analytics and connected Salesforce ecosystems.

Coforge

Headquarters: Windsor, United Kingdom
Founded in: 2008
Salesforce Partner: Yes
Apps on AppExchange: None listed
Number of Employees on LinkedIn: More than 10000
Number of Certified Salesforce Specialists: 929
Company’s description: Coforge is a global IT and digital services company with a major Salesforce consulting and development practice headquartered in the UK. The firm specializes in enterprise-scale Salesforce implementations, integrations, and cloud modernization projects across industries such as banking, travel, insurance, and healthcare. Coforge employs Salesforce Commerce Cloud developer in UK to support enterprise retail and e-commerce transformations. The company focuses on helping organizations automate operations, improve customer engagement, and accelerate digital transformation using the Salesforce platform.

Ziipline

Headquarters: London, United Kingdom
Founded in: 2023
Salesforce Partner: Yes
Apps on AppExchange: None listed
Number of Employees on LinkedIn: 50-200
Number of Certified Salesforce Specialists: 59
Company’s description: Ziipline is a London-based Salesforce consulting and development company that helps businesses implement, customize, and optimize Salesforce solutions for long-term growth. Despite being a newer partner, the firm has quickly built a strong reputation for its technical expertise and hands-on project delivery.Ziipline positions itself as an emerging Salesforce development company London firms choose for agile, scalable delivery

Top Salesforce Consulting Services in The UK with Popular AppExchange Apps

The United Kingdom has a strong Salesforce ecosystem with consulting partners who also build well-rated products on AppExchange. Their apps help companies automate work, improve data quality, and extend Salesforce into industry-specific workflows.

Ortoo Apps

Headquarters: London, United Kingdom
Founded in: 2010
Top App on AppExchange: Q-assign: Lead, Case, Task Assignment, Dynamic Round Robin Rules
Company’s description: Ortoo builds automation and productivity applications for Salesforce users. The company helps businesses streamline lead and case routing, improve response time, and remove manual assignment work. Ortoo supports sales and support teams looking to scale operations inside Salesforce.

Advanced Communities

Headquarters: London, United Kingdom
Founded in: 2008
Top App on AppExchange: AC Knowledge Management Enterprise: OpenAI-Powered Knowledge Base on Salesforce
Company’s description: Advanced Communities provides Salesforce consulting and develops high-value apps for Experience Cloud. Their top product, AC Knowledge Management Enterprise, extends Salesforce with an AI-assisted knowledge base. They help organizations build customer and partner portals with strong self-service capabilities.

Cloud Orca Limited

Headquarters: London, United Kingdom
Founded in: 2018
Top App on AppExchange: Case Timer 2.0 by Cloud Orca
Company’s description: Cloud Orca delivers Salesforce implementations and full lifecycle services for Sales, Service, and Marketing Cloud. Their Case Timer app helps customer service teams track case duration and improve SLA performance. Cloud Orca works with companies across the UK and EMEA.

ProvenWorks

Headquarters: Reading, United Kingdom
Founded in: 2008
Top App on AppExchange: AddressTools Free: Address Validation and Standardisation Suite
Company’s description: ProvenWorks specializes in data quality and address management solutions for Salesforce. Their AddressTools app is widely used for address validation and data enrichment. The company also provides consulting focused on improving data accuracy and integration between Salesforce and enterprise systems.

Dotsquares

Headquarters: London, United Kingdom
Founded in: 2002
Top App on AppExchange: Licence Tracker
Company’s description: Dotsquares delivers Salesforce consulting, development, and integration projects. Their Licence Tracker app helps companies monitor user access and license usage. Dotsquares works with mid-market and enterprise clients to automate workflows and integrate Salesforce with other platforms.

Appitek

Headquarters: London, United Kingdom
Founded in: 2017
Top App on AppExchange: Weaver – 100% Native Bespoke Template Designer & Document Generator
Company’s description: Appitek develops native Salesforce apps focused on simplifying document generation. The company also provides implementation services and customized development for businesses looking to automate their internal processes.

Audit9

Headquarters: Newcastle-upon-Tyne, United Kingdom
Founded in: 2012
Top App on AppExchange: OneMerge – Better Salesforce Data – Winter 26
Company’s description: Audit9 helps companies improve data quality and system governance in Salesforce. Their OneMerge app simplifies record merging and duplicate management. Audit9 specializes in auditing Salesforce orgs, reducing technical debt, and improving long-term maintainability.

Alscient

Headquarters: Leeds, United Kingdom
Founded in: 2010
Top App on AppExchange: Service Time Manager
Company’s description: Alscient is a digital consulting company delivering Salesforce transformation and cloud services. Their Service Time Manager app helps service teams track time and improve cost management. Alscient focuses on enterprise implementations and complex integrations.

Provar Ltd

Headquarters: London, United Kingdom
Founded in: 2014
Top App on AppExchange: Provar Quality Hub
Company’s description: Provar builds test automation tools specifically for Salesforce. Their Provar Quality Hub app helps companies test changes faster and reduce deployment risk. Provar supports large enterprise teams managing frequent Salesforce releases.

3B for Salesforce

Headquarters: London, United Kingdom
Founded in: 2018
Top App on AppExchange: 3B Forms – Forms, Surveys and Agreements
Company’s description: 3B for Salesforce develops form and survey apps that run natively on Salesforce. Their 3B Forms app lets companies collect data from customers and partners without external tools. The company also provides consulting for automation and Experience Cloud.

Possible Red Flags When Choosing a UK Salesforce Consultant

Even among certified Salesforce partners, not every firm will be the right fit for your project. When reviewing proposals or comparing bids, it’s important to spot potential warning signs early to avoid delivery issues or compliance risks later. Below are some common red flags to watch out for when selecting a Salesforce consultant in the UK:

• Lack of UK or EMEA references
• No clear partner or AppExchange listing
• Very small team claiming wide expertise
• No transparency in pricing, scope, change control
• Weak understanding of UK data, GDPR, cross-border flows
• No handover or continuity plan
• Absence of post-launch support or managed admin offerings
• Overuse of subcontractors offshore without local accountability
• Unrealistic deadlines or underbid proposals

FAQs on Salesforce Consultants in the UK

Conclusion

Selecting the right Salesforce consultant in the UK means balancing technical expertise, local presence, compliance knowledge, and a proven delivery record. If you’re based in the capital, a Salesforce London consultant can provide hands-on workshops and in-person project support. Companies looking for broader digital transformation can turn to a Salesforce development agency in the UK for end-to-end implementation and integration. Meanwhile, regional businesses often rely on a Salesforce consultant in Manchester or other cities for localized delivery and ongoing administration.

When you hire Salesforce consultant UK firms or evaluate top Salesforce consultants London, focus on verified credentials and long-term support models. Watch for red flags like missing local evidence or unclear pricing. Also, compare standards: if you look into Salesforce partners in Canada, you’ll see similar patterns of regional trust, compliance requirements, and partner maturity models.

Ultimately, the best Salesforce consultant UK can offer is the one who not only builds your solution but supports its growth, ensures compliance, and becomes a trusted long-term collaborator.

Svitlana Chepilko

Svitlana is a Communications Manager with extensive experience in outreach and content strategy. She has developed a strong ability to create high-quality, engaging materials that inform and connect professionals. Her expertise lies in creating content that drives engagement and strengthens brand presence within the Salesforce ecosystem. What started as a deep interest in Salesforce later transformed into a passion at SFApps.info where she uses her skills to provide valuable insights to the community. At SFApps.info, she manages communications, ensuring the platform remains a go-to source for industry updates, expert perspectives, and career opportunities. Always full of ideas, she looks for new ways to engage the audience and create valuable connections.