Top Salesforce Apps for Consumer Goods Industry

Salesforce Tools for Consumer Goods: Solving Real Challenges With Purpose-Built Apps

The consumer goods industry faces constant pressure to deliver the right products, in the right quantities, at the right time. For example, a personal care brand launching a new skincare line must coordinate product information, marketing campaigns, sales channels, and retailer orders, often across multiple markets and languages. Delays or mismatched data can lead to missed revenue and frustrated partners.

To maintain their competitive position, leading companies are investing in digital tools like Salesforce solutions for consumer goods. Salesforce, with its robust ecosystem and native flexibility, has become a central hub for solving real operational bottlenecks across sales, service, and supply chain workflows.

As recent studies show, consumer goods executives are eagerly implementing the latest advances in the IT field. In the graph below, we can see the acceptance of generative AI in the consumer goods industry:

These statistics reflect a real shift. The focus is no longer on generic CRM tools but on Salesforce apps for the fast-moving consumer goods (FMCG) sector that integrate tightly with day-to-day commercial and logistics workflows, including the latest AI opportunities. With the right tools, companies are cutting down delays, improving retail visibility, and bringing sales and operations teams closer together.

Using the right software to automate processes and enhance your business’s analytical capabilities brings numerous benefits, ranging from increased revenue and cost savings to faster time to market and better relationships with shoppers.

This guide explores top consumer goods Salesforce apps that help businesses speed up product launches, optimize field execution, automate fulfillment, and unify product data. Many of these solutions leverage AI to give your business maximum benefit from the latest trends in digitalization.

Therefore, if you’re managing trade promotions or routing orders across multiple warehouses, you can find a Salesforce solution for consumer goods designed to handle it.

How We Chose the Best Consumer Goods AppExchange Solutions

The goal of this list is to surface consumer goods Salesforce solutions that aren’t just technically sound but also directly relevant to various FMCG challenges. The apps were selected from the Consumer Goods industry section of Salesforce AppExchange in June 2025, and each app is either built natively on Salesforce or tightly integrated, supporting faster deployment, better data continuity, and a lower total cost of ownership.

Here’s what we looked for when reviewing the top apps:

• Industry Alignment: All apps are actively used by manufacturers, distributors, or retailers in the consumer goods space. This includes apps built specifically for retail execution, inventory visibility, and omnichannel fulfillment.
• Functionality: We prioritized apps that solve core use cases like product data management, order orchestration, warehouse tracking, and field sales support.
• Salesforce Compatibility: Whether it’s a native app, a Salesforce B2C Commerce headless integration, or an API-first extension, each tool works well inside the Salesforce environment.
• Proven Results: We considered customer reviews, product maturity, and real-life deployments, including usage by companies like Lacoste, New Balance, and Allbirds.
• Coverage: We featured a mix of tools, from FMCG solution Salesforce platforms with AI-powered product search to ERP-level platforms for full supply chain visibility.

This list is built for companies looking to improve the performance of their consumer goods retail execution, streamline collaboration between teams, and extend Salesforce beyond CRM.

1. ketteQ Supply Chain Planning – S&OP, Demand, Supply, Inventory & Service Parts

Overview

ketteQ Supply Chain Planning by ketteQ is a Salesforce-native platform that brings adaptive supply chain planning to the consumer goods industry. Real-time forecasting, automated scenario analysis, and deep integration into Salesforce help FMCG companies improve forecast accuracy, reduce stockouts, and respond quickly to market changes. Powered by the PolymatiQ™ Solver, ketteQ supports planning for demand, supply, inventory, production, and service parts, all from a single platform.

Key Features

• PolymatiQ™ Solver Engine: Uses patented AI technology to run thousands of simulations and optimize forecasting, production, and inventory planning.
• Real-Time Demand Forecasting: Leverages machine learning and economic data to improve forecast accuracy, reduce inventory issues, and support OTIF delivery.
• Adaptive Planning: Dynamically adjusts to changing market conditions, enabling more responsive and agile operations.
• Sales & Operations Planning (S&OP): Aligns demand shaping and planning to help meet revenue and profitability goals.
• Inventory and Fulfillment Optimization: Provides visibility and control over inventory, enabling accurate delivery dates and efficient resource allocation.
• Comprehensive Supply Chain Coverage: Supports supply planning, service parts, cost management, asset tracking, and more from one platform.
• Salesforce Native Integration: Seamlessly connects with Salesforce CRM, ERP systems, and other platforms for unified data access.
• Control Tower Visibility: Offers end-to-end insight into supply chain performance for better decision-making and collaboration.

Pricing: Contact the vendor for pricing. Discounts are available based on modules, scope, and contract terms. Discounts are also available for nonprofits.

Rating: ⭐⭐⭐⭐⭐ 5.0 (21+ reviews).

Link: ketteQ Supply Chain Planning – S&OP, Demand, Supply, Inventory & Service Parts

2. Ohanafy – The AI-Powered Platform for Food & Beverage

Overview

Ohanafy by Ohanafy Inc. is an AI-powered Salesforce-native platform built specifically for food and beverage companies. It centralizes key workflows like CRM, order and warehouse management, retail execution, and logistics. Tailored for distributors, importers, manufacturers, and logistics providers, Ohanafy equips consumer goods businesses with the tools to streamline operations, lower costs, and boost margins using real-time data and predictive AI.

Key Features

• AI-Powered CRM: Manages customer relationships and sales processes with built-in intelligence tailored for the food and beverage industry.
• Order Management: Streamlines order processing and optimizes delivery routes to improve speed and customer satisfaction.
• Warehouse Optimization: Improves inventory control and warehouse efficiency with real-time visibility and automation tools.
• Retail Execution: Supports field teams with mobile tools that reduce costs, increase visibility, and improve daily retail operations.
• Predictive & Generative AI: Uses advanced AI to automate decision-making and increase productivity across all departments.
• Analytics & Reporting: Empowers teams with real-time insights to drive smarter business decisions and operational growth.
• Customer Success & Support: Includes a dedicated Customer Success Manager and around-the-clock support for continuous business enablement.
• Tailored for the Industry: Built specifically for distributors, importers, manufacturers, and logistics providers in the food and beverage space.

Pricing: Starts at $25,000 USD/company/year. Discounts are available for nonprofits.

Rating: ⭐⭐⭐⭐⭐ 5.0 (7+ reviews).

Link: Ohanafy – The AI-Powered Platform for Food & Beverage

3. Pimly – Product Information Management (PIM) on Salesforce

Overview

Pimly by Pimly Inc. is a Salesforce-native product information management solution built to centralize and simplify how product data is shared across sales, service, and commerce teams. For consumer goods companies managing extensive product catalogs and digital assets, Pimly ensures that everyone works from the same accurate, up-to-date product information, speeding up product launches and improving consistency across all customer touchpoints.

Key Features

• Salesforce-Native PIM: Built entirely on the Salesforce platform, ensuring seamless access to accurate product data across all Salesforce Clouds.
• Flexible Data Model: Supports customizable product data structures that grow and scale with your business.
• User-Friendly Interface: Designed for accessibility across sales, service, product, and executive teams without requiring technical training.
• B2B Commerce Syndication: Integrates directly with B2B Commerce for faster product updates and synchronized listings.
• AI Assistant “Ory”: Automates product data enrichment, translation, and content creation for global-ready catalogs.
• Single Source of Truth: Centralizes all product information, including digital assets, for consistent internal and customer-facing content.
• Streamlined Product Launches: Reduces product time-to-market from months to minutes through real-time updates and unified workflows.
• No Costly Integrations: Eliminates the need for external PIM connectors or additional admin tools by leveraging native Salesforce capabilities.

Pricing: Starts at $30 USD/user/month. Free 30-day trial available. Discounts are available for nonprofits.

Rating: ⭐⭐⭐⭐⭐ 5.0 (6+ reviews).

Link: Pimly – Product Information Management (PIM) on Salesforce

4. Cymbio Headless Integration, for B2C Commerce

Overview

Cymbio Headless Integration by Cymbio Digital Ltd is a marketplace and dropship automation platform that simplifies digital expansion for consumer goods brands. Built to streamline operations across retailers, marketplaces, and social commerce, it helps brands like New Balance, Lacoste, and Allbirds centralize inventory, orders, and product data. With real-time synchronization and automation, consumer goods companies can scale their online presence while maintaining full control over brand visibility.

Key Features

• Multichannel Integration: Connects to marketplaces, retailers, and social commerce platforms to expand digital reach and access new customers.
• Automated Onboarding: Simplifies setup and channel expansion with automated data mapping, taxonomy, and integration workflows.
• Inventory & Order Automation: Synchronizes inventory and order data in real time across all retail partners, including multi-warehouse support.
• Dropship & Marketplace Management: Centralizes product, billing, and fulfillment operations for better control and reduced manual tasks.
• Faster Time-to-Live: Accelerates product listings and fulfillment setup, reducing operational delays and launch cycles.
• Brand Visibility Control: Maintains consistent branding and product data across platforms while minimizing overhead.
• Proven Retail Connectivity: Supports connections with major retailers such as Nordstrom, Walmart, Macy’s, Zappos, and Farfetch.
• Built for Growth: Designed for scaling digital commerce with automation and low-code workflows tailored to consumer goods brands.

Pricing: Starts at $48,000 USD/year. Contact the vendor for custom pricing.

Rating: ⭐⭐⭐⭐⭐ 5.0 (1+ review).

Link: Cymbio headless integration, for B2C Commerce

5. Product Discovery for Salesforce Commerce

Overview

Product Discovery for Salesforce Commerce by Crownpeak is an AI-powered solution designed to improve product search, merchandising, and recommendations for e-commerce brands. Built with international retailers in mind, it helps consumer goods companies tailor online shopping experiences to regional preferences and increase conversion. With API-first and headless architecture, the platform is easy to integrate and scales to support real-time personalization across global markets.

Key Features

• AI-Powered Search and Merchandising: Uses advanced algorithms to create seamless, localized, and relevant product discovery experiences.
• Global Rule Management: Allows global strategies that automatically adjust to local preferences, assortments, and promotions.
• Customizable Ranking Strategies: Optimizes product listings using blended ranking methods such as relevance, popularity, and margin.
• Visual Merchandising: Replicates in-store experiences online by combining algorithmic precision with curated product presentation.
• Dynamic Product Recommendations: Offers hyper-personalized suggestions from day one, using AI trained on millions of customer interactions.
• Real-Time Data Integration: Enhances recommendations and search with third-party, customer, and real-time behavioral data.
• Built-In A/B Testing: Enables quick experimentation and continuous optimization of search and recommendation performance.
• Composable & Headless Architecture: Easy to integrate with existing platforms, supporting scalable, API-first deployments for e-commerce.

Pricing: Starts at $65,000 USD/year based on search query traffic.

Rating: ⭐⭐⭐⭐⭐ 5.0 (1+ review).

Link: Product Discovery for Salesforce Commerce

6. Aforza Consumer Goods – Make Every Route to Market Profitable

Overview

Aforza Consumer Goods by Aforza Inc. is a Salesforce-compatible suite of AI-powered applications designed to help consumer goods companies grow revenue, control trade spend, and improve sales execution. Used by global brands across 40+ countries, it brings trade planning and field teams onto a unified platform. Ava, Aforza’s built-in Vertical AI, supports everyone from trade planners to merchandisers with actionable insights, automation, and intelligent coaching.

Key Features

• Vertical AI Assistant (Ava): Supports trade planners, account managers, merchandisers, and field reps with tailored recommendations to boost commercial performance.
• Trade Promotion Management: Helps plan, execute, and track trade spend to reduce inefficiencies and protect profit margins.
• Retail Execution: Equips field sales teams with mobile tools for audits, orders, competitor tracking, and real-time reporting.
• Revenue Growth & Key Account Management: Aligns planning with execution across key accounts to maximize growth opportunities.
• B2B Commerce & Telesales: Offers omnichannel support for B2B portals and telesales workflows to reach all customer types.
• Photo Automation & Shelf Insights: Uses AI to detect brand presence, share of shelf, and store compliance during visits.
• Global Scalability: Deployed in 40+ countries, supporting localized workflows and multi-market distribution strategies.
• Salesforce Integration: Works with Salesforce Consumer Goods Cloud or as a standalone app with embedded Lightning licenses.

Pricing: Starts at $25 USD/user/month. Contact Aforza for full edition details.

Rating: ⭐⭐⭐⭐⭐ 4.67 (3+ reviews).

Link: Aforza Consumer Goods – Make every route to market profitable.

7. Effecta® Supply Chain ERP

Overview

Effecta® Supply Chain ERP by Effexoft Inc. is a comprehensive Salesforce-native solution that brings procurement, manufacturing, inventory, and logistics management into a single platform. Built for consumer goods companies looking to manage complex supply chain operations directly within Salesforce, Effecta® covers everything from vendor price books and production planning to delivery and cost tracking. It also supports integration with accounting, IoT, and AI tools.

Key Features

• Procurement Management: Includes vendor-specific price books, purchase orders, and documentation such as Bills of Lading and Airway Bills.
• Production Planning: Supports discrete and process manufacturing with Bills of Materials, make-to-order or stock workflows, and secondary finished goods management.
• Cost Tracking by Lot: Tracks costs from raw material origin to finished goods at the lot level for full visibility.
• Warehouse and Inventory Management: Monitors inventory across warehouses with real-time data by item and location.
• Sales and Fulfillment Integration: Covers both Procure to Pay and Order to Cash processes, linking procurement, sales, and logistics.
• AI/ML, Blockchain, and IoT Support: Offers integration with advanced technologies for modern supply chain optimization.
• Salesforce-Native Architecture: Fully built on Salesforce, reducing IT complexity and providing full transparency across departments.
• Customizable for Your Business: Adapts to unique operational workflows with implementation support from the Effecta® team.

Pricing: Starts at $125 USD/user/month. Free 30-day trial available. Discounts are available for nonprofits.

Rating: No ratings yet.

Link: Effecta® Supply Chain ERP

8. Expivi – 3D Configurator

Overview

Expivi – 3D Configurator by Expivi is a product configurator combined with a CPQ solution that simplifies complex product sales for manufacturers and consumer goods brands. It enables buyers to interact with configurable products in real time, making the sales process smoother and more engaging. With automated pricing, quoting, and direct-to-manufacture capabilities, it helps companies reduce errors, speed up production, and personalize the customer experience.

Key Features

• 3D Product Visualization: Allows customers to configure and preview complex products in real time, enhancing engagement and reducing errors.
• Integrated CPQ Module: Automates product configuration, pricing, and quote generation for faster, more accurate sales processes.
• Design-to-Print Capabilities: Supports product personalization and direct production with seamless data flow from configuration to manufacturing.
• Complex Pricing Logic: Handles custom pricing scenarios for tailored products without manual setup.
• Omnichannel Readiness: Connects online and offline sales channels for a consistent experience across platforms.
• Order-to-Manufacture Automation: Streamlines fulfillment by automatically generating production-ready orders.
• Low-Code Platform: Enables quick deployment and customization without heavy development resources.
• Sustainability Support: Reduces waste and inventory needs through on-demand production and efficient configuration.

Pricing: Starts at €2,000 EUR/company/month (2-year license). Contact the vendor for full details.

Rating: No ratings yet.

Link: Expivi – 3D configurator

9. Fluent Order Management

Overview

Fluent Order Management by Fluent Commerce is a cloud-native platform built to streamline order orchestration, inventory visibility, and fulfillment across multiple sales channels. Designed for B2C and B2B organizations, it helps consumer goods brands unify their supply chain, from online orders to in-store fulfillment, while maintaining real-time inventory accuracy and optimizing order margins. It integrates with Salesforce Service Cloud, giving customer service teams a complete view of orders and delivery status.

Key Features

• Distributed Order Management: Centralizes order visibility and orchestration across online, in-store, marketplace, and DSV channels.
• Real-Time Inventory Visibility: Provides a unified view of inventory across warehouses, stores, suppliers, and third-party shippers to reduce overselling and underselling.
• Store Fulfillment Tools: Enables Click & Collect and Ship from Store with customizable pick and pack workflows for in-store teams.
• Omnichannel Fulfillment Optimization: Automates order routing to maximize margins and delivery efficiency across all channels.
• Salesforce Service Cloud Integration: Allows customer service reps to access real-time order details directly within Salesforce.
• Flexible API Architecture: Supports rapid deployment and integration with existing systems for quicker ROI.
• Custom Fulfillment Rules: Configurable rules let businesses fine-tune fulfillment processes over time to adapt to market changes.
• Scalable SaaS Platform: Cloud-native and built for global scale, offering the feature depth of traditional OMS with SaaS agility.

Pricing: Actual price varies by order volume and velocity of inventory updates.

Rating: No ratings yet.

Link: Fluent Order Management

10. Pipe17 – Order Operations Automation for B2C Commerce (Headless/API Based)

Overview

Pipe17, by Pipe17, Inc., is a headless integration platform built to automate post-checkout operations across selling, fulfillment, and back-office systems. Designed for e-commerce and omnichannel consumer goods companies, it connects Salesforce B2C Commerce with ERPs, 3PLs, marketplaces, and more, all without code. With real-time routing, order syncing, and SKU-level control, Pipe17 helps reduce fulfillment costs and eliminate delays across complex order networks.

Key Features

• Omnichannel Integration: Connects storefronts, marketplaces, POS, B2B/Wholesale, ERPs, 3PLs, and more using no-code connectors.
• Automated Order Routing: Dynamically sends orders to the best fulfillment center, warehouse, or logistics provider based on business rules.
• ERP Synchronization: Provides lightning-fast, bi-directional integration with ERPs like NetSuite, Acumatica, and ApparelMagic, no IT required.
• E-commerce-Ready Functions: Includes SKU mapping, bundle decomposition, and order holds out of the box for operational flexibility.
• Scalable Architecture: Let’s businesses easily add, remove, or switch channels without reengineering core processes.
• Real-Time Data Sync: Pushes and pulls order, inventory, product, and fulfillment data between Pipe17 and Salesforce B2C Commerce.
• Error Monitoring: Detects issues in the fulfillment process with real-time alerts to reduce customer-impacting disruptions.
• Unified Operations Dashboard: Offers full visibility and control across all order operations from a single interface.

Pricing: Starts at $5,000 USD/company/year. Requires an active Pipe17 plan.

Rating: No ratings yet.

Link: Pipe17 – Order Operations Automation for B2C Commerce (Headless/API based)

Closing Thoughts: The Right Salesforce FMCG App Can Transform Operations

Choosing the right Salesforce tools for consumer goods is no longer a matter of preference, it’s critical for staying competitive. The apps we’ve highlighted here help solve practical problems, whether it’s streamlining order flows, enriching product content, or improving call center service quality through Salesforce Service Cloud call center apps.

As digital commerce, B2B sales, and fulfillment needs continue to converge, having the right technology stack becomes a key advantage. Every app in this guide is ready to help you scale smarter and faster.

Quick recap of the top app picks for the consumer goods industry covered in this article:

1. ketteQ Supply Chain Planning by ketteQ – Adaptive supply chain planning with Salesforce-native intelligence.
2. Ohanafy by Ohanafy Inc. – CRM, order, and warehouse management tailored for food & beverage.
3. Pimly by Pimly Inc. – Central source of product data across sales, service, and commerce.
4. Cymbio Headless Integration by Cymbio Digital Ltd – Marketplace and dropship automation across major retailers.
5. Product Discovery for Salesforce Commerce by Crownpeak – AI-powered search and merchandising tools.
6. Aforza Consumer Goods by Aforza Inc – Trade promotion, retail execution, and AI coaching for field teams.
7. Effecta Supply Chain ERP by Effexoft Inc – Native ERP for procurement, inventory, and logistics.
8. Expivi – 3D Configurator by Expivi – product configuration with CPQ for customizable experiences.
9. Fluent Order Management by Fluent Commerce – Unified inventory and fulfillment orchestration.
10. Pipe17 Order Operations by Pipe17, Inc. – Headless order operations for seamless post-checkout workflows.

Each of these solutions is featured on the consumer goods AppExchange, and many offer flexible pricing, nonprofit discounts, or trials.

Start with the process that hurts most today. If retail audits lag, a consumer goods retail execution tool like Aforza may be first. If product data is scattered, Pimly solves that headache. Every option above is a Salesforce solution for consumer goods ready for trial, so line them up with your roadmap, test for fit, and keep the ones that bring clear savings or sales lift.

With the right Salesforce FMCG tools in place, teams spend less time chasing spreadsheets and more time growing shelf share and shopper loyalty.